There are several types of hair loss, each with its own characteristics and causes. Here are some common types:

types of hair loss

Androgenetic Alopecia (Male and Female Pattern Baldness)

The most common type, characterized by a gradual and predictable hair loss pattern. In men, it often starts with a receding hairline and baldness on the top of the head. In women, hair loss typically occurs on the crown of the scalp.

Alopecia Areata

An autoimmune condition where the immune system attacks hair follicles, causing hair loss in small, round patches.

Telogen Effluvium

A condition characterized by a sudden and widespread shedding of hair, usually caused by physical or emotional stress, illness, surgery, or hormonal changes.

Traction Alopecia

Caused by repetitive pulling or tension on the hair, often due to certain hairstyles like tight ponytails, braids, or cornrows.

Anagen Effluvium

Hair loss that occurs during the anagen (growth) phase of the hair cycle, often caused by exposure to radiation, chemotherapy, or certain medications.

Scarring Alopecia

Hair loss accompanied by scarring of the scalp, where hair follicles are destroyed and replaced with scar tissue. This can result from various skin conditions.


A psychological disorder where individuals have an irresistible urge to pull out their hair, leading to noticeable hair loss.

Hormonal Hair Loss (Telogen Effluvium)

Hormonal changes due to pregnancy, childbirth, menopause, or thyroid disorders can lead to temporary hair loss.

Nutritional Deficiencies

Inadequate nutrition, especially deficiencies in iron, zinc, and vitamins, can contribute to hair loss.

Drug-Induced Hair Loss

Certain medications, such as chemotherapy drugs, anticoagulants, and retinoids, can cause hair loss as a side effect.

the Trusse Beauty lifestyle

How does Trusse Beauty contribute to whole health and beauty?

Trusse Beauty goes beyond skincare and haircare by emphasizing a holistic approach to beauty. Our formulations are designed to enhance your natural radiance, and when combined with a whole health routine, they become a transformative part of your overall well-being.

What is a "whole health routine," and why is it important in conjunction with Trusse Beauty solutions?

A whole health routine involves embracing habits that contribute to your overall well-being, including a balanced diet, hydration, regular exercise, sufficient sleep, and stress management. This approach, when combined with Trusse Beauty products, amplifies the transformative effects on your skin and hair.

How can a balanced diet enhance the benefits of using Trusse Beauty products?

A balanced diet provides essential nutrients that support skin and hair health from within. Nutrient-rich foods contribute to the effectiveness of Trusse Beauty products, helping you achieve a radiant and healthy complexion.

Is hydration essential for success with Trusse Beauty solutions?

Absolutely. Proper hydration is fundamental for healthy skin and hair. Trusse Beauty products work synergistically with hydration to maintain moisture levels, promoting a supple and revitalized appearance.

How does regular exercise complement the use of Trusse Beauty products?

Regular exercise boosts blood circulation, delivering oxygen and nutrients to your skin and hair. This, combined with Trusse Beauty's formulations, enhances the overall health and vitality of your skin and locks.

How does stress management play a role in the success of Trusse Beauty solutions?

Chronic stress can impact skin and hair health. Incorporating stress management techniques, such as meditation or yoga, alongside Trusse Beauty products, creates a holistic beauty routine that addresses both internal and external factors.

Can I use Trusse Beauty products as part of my self-care routine?

Absolutely. Trusse Beauty encourages the integration of our products into your self-care routine. The act of caring for your skin and hair becomes a mindful practice, contributing to both your physical and mental well-being.

Are there specific Trusse Beauty products recommended for a whole health beauty routine?

All Trusse Beauty products are crafted to contribute to a whole health beauty routine. However, our Gud Scalp + Hair Serum and Gud All Over Body Serum are versatile options that complement a holistic approach to beauty.

the basics

What makes Trusse Beauty different from other beauty brands?

At Trusse Beauty, we stand out for our commitment to authenticity and transparency. Our formulations are meticulously crafted with nature's finest ingredients, and we prioritize small-batch manufacturing to ensure freshness and quality. We believe in revealing true radiance through products that are not only effective but also honest in their approach to beauty.

Are Trusse Beauty products suitable for all skin and hair types?

Yes, our products are crafted to be versatile and suitable for various skin and hair types. Whether you have sensitive skin, oily hair, or anything in between, Trusse Beauty is designed to enhance your natural beauty without compromising on effectiveness.

Are your products cruelty-free?

Absolutely. Trusse Beauty is proud to be a cruelty-free brand. We do not conduct animal testing, and our products are not tested on animals at any stage of production.

Can I use Trusse Beauty products if I have specific skin or hair concerns?

Our formulations are designed to address a variety of skin and hair concerns, including dryness, breakage, and overall lack of vitality. However, for specific skin conditions or concerns, we recommend consulting with a dermatologist or healthcare professional.

How often should I use Trusse Beauty products for optimal results?

The frequency of use depends on the specific product. However, most of our products are designed for daily use. Please refer to the individual product directions for the recommended usage.

Can I use Trusse Beauty products alongside my existing skincare or haircare routine?

Absolutely! Our products are formulated to complement a wide range of beauty routines. However, if you have specific concerns or are using prescription skincare or haircare products, we recommend consulting with a healthcare professional.

What is your return policy?

We want you to be completely satisfied with your Trusse Beauty experience. We will grant store credit for returns submitted within 15 days due to damage or malfunction.

How does Trusse Beauty source ingredients?

At Trusse Beauty, we believe in the power of nature, and that starts with sourcing the finest ingredients. We carefully select from reputable suppliers, both domestically in the US and internationally, to bring you a product that reflects our commitment to quality and excellence.

get to know our mindset

What is the mission of Trusse Beauty?

At Trusse Beauty, our mission is to redefine beauty by embracing authenticity, transparency, and the innate power of nature. We aim to inspire individuals to celebrate their unique radiance and cultivate a holistic approach to beauty that goes beyond skincare and haircare.

How does Trusse Beauty prioritize authenticity in its mission?

Authenticity is at the core of our mission. We prioritize truth in beauty by being transparent about our formulations, sourcing high-quality natural ingredients, and maintaining small-batch manufacturing to ensure the utmost care and integrity in every product.

What values guide Trusse Beauty's mission?

Trusse Beauty is guided by values such as honesty, inclusivity, and sustainability. We believe in creating a beauty community that celebrates diversity and embraces the authentic beauty within every individual.

Why does Trusse Beauty emphasize the power of nature in its mission?

We believe in the inherent potency of natural ingredients. Our mission is to harness the power of nature to create formulations that nourish, rejuvenate, and reveal the genuine beauty that exists within each person.

How does Trusse Beauty support its mission of inclusivity?

Inclusivity is fundamental to our mission. Trusse Beauty formulates products that are versatile and suitable for various skin and hair types. We aim to create a beauty experience that resonates with individuals from all walks of life.

How can individuals align with Trusse Beauty's mission?

Individuals can align with our mission by embracing their unique beauty, supporting transparency in the beauty industry, and making conscious choices in their skincare and haircare routines. Joining our community, staying informed through our newsletter, and participating in our events are great ways to connect with our mission.

Who are the founders of Trusse Beauty?

Trusse Beauty was founded by Christian Maxwell and Justin Maxwell, a dynamic duo with a shared passion for authenticity, transparency, and redefining beauty standards.

What inspired Christian Maxwell and Justin Maxwell to create Trusse Beauty?

Driven by their extensive experience in the beauty industry, Christian and Justin were inspired to create Trusse Beauty as a response to the need for authentic, transparent, and effective beauty solutions. They envisioned a brand that goes beyond products and embraces a holistic approach to beauty.

What is the background of Christian Maxwell and Justin Maxwell in the beauty industry?

Both Christian Maxwell and Justin Maxwell are seasoned veterans in the beauty industry with a wealth of experience in marketing and product development. Their combined expertise brings a unique blend of creativity and industry insight to the Trusse Beauty brand.

How does the vision of the founders influence Trusse Beauty's mission?

Christian and Justin's vision shapes the mission of Trusse Beauty by placing authenticity, transparency, and a commitment to natural beauty at the forefront. Their dedication to creating a brand that prioritizes truth in beauty is evident in every aspect of Trusse Beauty's mission.

Trusse Beauty's Gud Scalp + Hair Serum is a meticulously crafted blend of natural ingredients designed to provide a multitude of benefits for your scalp and hair. Here's what our Gud Scalp + Hair Serum does:

how does Trusse Beauty work

Nourishes and Hydrates

The serum is infused with a blend of oils, including Jamaican Black Castor Oil, Argan Oil, and Amla Oil, to nourish and hydrate the scalp and hair strands.

Promotes Healthy Hair Growth

Key ingredients like Fenugreek and Rosemary are known for their potential to strengthen hair follicles and stimulate healthy hair growth.

Strengthens and Fortifies

Jamaican Black Castor Oil is a powerhouse ingredient that helps strengthen hair strands, reducing breakage and promoting overall hair resilience.

Soothes and Balances the Scalp

Eucalyptus Oil and Amla Oil contribute to a soothing and balanced scalp, addressing issues like dryness and promoting overall scalp health.

Revitalizes and Energizes

With the invigorating properties of Eucalyptus Oil and the antioxidant-rich Amla Oil, the serum revitalizes the scalp and provides an energizing boost.

Adds Shine and Manageability

Argan Oil, known for its hydrating and conditioning properties, adds a natural shine to the hair and enhances manageability.

Free from Harsh Chemicals

Trusse Beauty is committed to clean beauty, and our Gud Scalp + Hair Serum is free from harsh chemicals, providing a natural and gentle solution for your haircare routine.